Copyleaks’s AI Insights

Script & Voice Over: Brooke Weinbaum
Collaboration with Eric Lauterbach

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An Insightful Identity
For the launch of Copyleaks's new feature, AI Insights, I wanted to draw inspiration from the unique UI that this new feature brought to the screen and capture the one element that could represent this feature even through its "logo", or identity lock-up. The idea of using the shape of the highlighting bubbles within the lock-up was inspired by the concept of the detecting element that the product produces when it recognizes potential AI-generated text. Mixed with the text element using Copyleaks's H1 (Almarai Extrabold), and adding sparkle icon embellishments to spotlight the magic of AI, the identity lock-up was born.

Ready for Launch
As part of the feature launch, I created various versions of the “abridged” version of the product representation, which would include the most essential features - highlighting the AI Detection quantity - being shown. The rest of the product is abstracted into an illustration, thus creating a shorthand visual of the product that would be easier to scan and more versatile to use in collateral such as one-pagers, emails, web displays, and banners. Along with its own set of icons to demonstrate its particular benefits, the identity of AI Insights coexists with the ethos of the Copyleaks' visual identity.