Copyleaks vs. Competitors

Script: Emily Burnett and Willo Darlin

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Celebrating Differences
The purpose of this video was to highlight the key difference between Copyleaks’ Learning Management System integration, vs. the leading competitors that provided a similar function. To gather this information, I sat with Sales executives to collect the data on what the most favorited differences were by customers who had switched from the competitors over to Copyleaks, and how to visualize these differences. The challenge of deciding how much of the UI to abstract or create into a widget was solved using a side-by-side comparison and recreating our competitors’ interfaces without necessarily calling them out. While having this level of abstractness, it left the room to have the main functions of the platforms come to life, thus highlighting the ease of use of Copyleaks vs. the competitors.